The As I Am ® brand is a separate and distinct enterprise, which markets unique and exclusively-formulated products. “We want to give our customers, who primarily  care for and style their own hair at home, the time and specialized attention they deserve. At the same time, our mission is to provide the very best products, education and customer service to each and every person who buys from us.”

Remove the Dull. Bring On the Shine! At times your coils or curls just won’t act right and it’s difficult to make them shine and behave. These are the tell-tell signs that it’s time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

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